Roll & Hill Printed Materials

Roll & Hill is a New York City based manufacturer of high end contemporary lighting. We design all the print collateral including a bi-annual newspaper and catalog. The newspaper features new product introductions, designer information and interviews and is typically released to coincide with the Salone de Mobile and ICFF. The catalogs needed to function as individual spec sheets as well as one full catalog. By punching notches into each spec sheet, they could be used individually as well as collated and bound by a rubber band. The solution allowed the catalog to expand or be customized according to each customer’s needs. The deluxe version is enclosed in a foil stamped cloth cover.

Core 77 Design Awards Identity and Call for Entries

Core77 Design Awards is a newly launched competition for design. The brief called for an identity that felt established yet new. The logotype was created as a flexible system allowing various configurations of the name to function on different collateral. Once the full identity system was worked out, it was printed on the back of the very first call for entries, thereby revealing the entire process of the identity’s creation. Two versions of the call for entries were created, one was a luxurious cloth mounted piece and the other a more economical 1 color poster which was sent to everyone that registered for the competition.

The Future Perfect ICFF Poster

During ICFF, the Future Perfect store in Manhattan hosted an event featuring new works from designers including: Lindsey Adelman, Jason Miller, Matthew Hilton, Donna Wilson, and Terence Woodgate. The store needed a giveaway with information about the event and designers. In addition to this information, the Future Perfect wanted to promote their Manhattan location as many people were only aware of their store in Brooklyn.
Our solution was a poster pad featuring a neon yellow glue edge. For the back of the poster, we created an extremely detailed illustration of the physical Manhattan storefront. This could then be folded to create your own miniature TFP store.

Artecnica NYIGF Poster/Catalog

A four page catalog that unfolds into a poster. Designed for Artecnica’s new product launch at the New York International Gift Fair. The idea was to focus on the products, featuring them as large as possible in scale to each other.

Many thanks to Alex for the wonderful selection of images and for putting the captions together — Studio Lin.